My Role
UX Designer
(in a team of 4 with XSD, UID, PM)
Project Duration
1 year (2021)
My Tasks
- – Market analysis, ecosystem map, best practice research
- – Co-creation and alignment workshops with stakeholders
- – User research, customer journey and customer profiles (value preposition canvas)
- – E-Commerce experience principles and sales funnel concepts
- – Experience concept for buying journeys (cars, parts, charging, service, digital products)
- Product Preposition canvas
- Documenting and prioritizing use cases with measurable hypotheses, process flows and UX concepts
- – Defining and prioritizing use cases based on measurable hypotheses (Metrics & KPIs)
- – Information architecture (sitemap, menu, page structure)
- – Personalized experience with user data
- – Buying journeys for hard, soft, digital and finance products
- – High fidelity wireframes & prototypes with key screens of buying journeys
- – Service blueprints (customer, tech, organization) & mapping workshops with product teams
- – Acceptance and usability testing
